AI VISIBILITY REPORT
How progressive.com appears in AI
Compare visibility across conversational AI platforms, and benchmark performance against competitors.
Executive Summary
Comprehensive analysis of Progressive's visibility across AI platforms and conversational search.
Progressive
Brand Consistency
Overall consistency of brand representation across AI platforms
AI Discovery Performance
Priority Recommendations
4 Priority Issues Identified
Your Brand Snapshot
Here's what we found about your brand from your website.
Company Name
Progressive Insurance
Tagline
Better insurance starts here
Pricing Model
Sales-led (1 sales CTAs found)
Category
Insurance
Target Audience
Individuals and families looking for reliable insurance coverage
Key Features
- Personalized auto insurance
- Bundling options for savings
- Wide range of insurance products
Problems Solved
- Need for customized insurance coverage
- Desire for superior claims service
- Affordable bundling options
Differentiators
- Leading auto insurance company since 1937
- Customizable coverage options
- Superior claims service
Identified Competitors
AI Platform Analysis
See how different AI platforms describe your brand and identify consistency gaps.
Claude Analysis
Comparison of responses with and without web browsing enabled
Claude
What Claude says about Progressive:
Progressive Insurance is a major American insurance company that provides auto insurance, home insurance, and other personal and commercial insurance products
Target audience:
Vehicle owners, homeowners, renters, motorcyclists, boat owners, and small businesses seeking insurance coverage
Claude (with browsing)
What Claude says about Progressive:
Progressive Insurance is one of the largest auto insurance companies in the United States, offering car insurance, motorcycle, RV, boat, and home insurance products with a focus on competitive pricing and digital-first customer experience.
Target audience:
Individual car owners, motorcycle owners, RV and boat owners, homeowners, and renters looking for insurance coverage, particularly those who value competitive pricing and digital convenience.
Google Gemini Analysis
Comparison of responses with and without web browsing enabled
Google Gemini
What Google Gemini says about Progressive:
Progressive Insurance is a large American insurance company, a leading provider of car insurance, and also offers various other personal and commercial insurance products.
Target audience:
Individuals, families, and businesses seeking insurance coverage for vehicles, homes, properties, and other assets.
Google Gemini (with browsing)
What Google Gemini says about Progressive:
Progressive Insurance is one of the largest auto insurers in the United States, also offering a wide range of other insurance products for vehicles, homes, and businesses.
Target audience:
Individuals and families seeking various types of insurance coverage, including auto, home, renters, and life insurance. Also caters to small businesses looking for commercial insurance.
ChatGPT Analysis
Comparison of responses with and without web browsing enabled
ChatGPT
What ChatGPT says about Progressive:
A major U.S. insurance company offering personal and commercial insurance, best known for auto coverage and digital-first quoting and policy management.
Target audience:
U.S. consumers and small businesses needing insurance—drivers, homeowners/renters, motorcycle/boat/RV owners, and commercial vehicle operators.
ChatGPT (with browsing)
What ChatGPT says about Progressive:
A major U.S. property-casualty insurer best known for auto insurance, also offering home, renters, and commercial coverage, sold directly online and via agents.
Target audience:
Individuals, families, and small businesses in the U.S. needing auto, property, and commercial auto insurance.
Perplexity Analysis
Comparison of responses with and without web browsing enabled
Perplexity
What Perplexity says about Progressive:
Progressive Insurance is a major American insurance company primarily offering auto insurance along with motorcycle, boat, recreational vehicle, home, life, pet, and other property-casualty insurance products. It operates both direct-to-consumer and through independent agents and is recognized as the second-largest auto insurer in the U.S.
Target audience:
Individual vehicle owners including passenger cars, motorcycles, boats, and RVs; small businesses primarily needing commercial auto and specialty insurance; and customers seeking home, life, or pet insurance.
Perplexity (with browsing)
What Perplexity says about Progressive:
Progressive Insurance is a large American insurance company primarily known for providing personal and commercial auto insurance. It also offers insurance for motorcycles, boats, recreational vehicles, homes, and other property-casualty products. Progressive is the second largest auto insurer in the U.S. and is recognized for innovation in insurance services.
Target audience:
Progressive targets individual drivers, motorcycle and boat owners, recreational vehicle users, small business owners, and homeowners seeking various types of insurance coverage.
AI Visibility Metrics
Technical Analysis
Comprehensive analysis of your website's technical foundation for AI optimization.
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