AI VISIBILITY REPORT
How harley-davidson.com appears in AI
Compare visibility across conversational AI platforms, and benchmark performance against competitors.
Executive Summary
Comprehensive analysis of Harley-Davidson's visibility across AI platforms and conversational search.
Your Brand Snapshot
Here's what we found about your brand from your website.
Harley-Davidson
Company Name
Harley-Davidson
Tagline
Motorcycles built to lead
Pricing Model
Sales-led (2 sales CTAs found)
Category
Motorcycle Manufacturer
Target Audience
Motorcycle enthusiasts ranging from first-time riders to lifelong enthusiasts
Key Features
- Diverse motorcycle lineup
- Customization options
- Access to a global dealer network
- Exclusive gear, parts, and accessories
Problems Solved
- Need for powerful and stylish motorcycles
- Desire for freedom and individuality in riding
- Connection to a global community of riders
Differentiators
- Over 120 years of heritage
- Iconic brand recognized worldwide
- Strong community and culture among riders
Identified Competitors
AI Visibility Performance
Key metrics showing how your brand appears and performs across AI platforms and conversational search.
AI Platform Analysis
See how different AI platforms describe your brand and identify consistency gaps.
ChatGPT Analysis
Comparison of responses with and without web browsing enabled
ChatGPT
What ChatGPT says about Harley-Davidson:
Iconic American motorcycle manufacturer and lifestyle brand offering heavyweight cruisers, touring and adventure bikes, plus parts, accessories, apparel, and services via a global dealer network
Target audience:
Motorcycle enthusiasts and riders seeking cruiser/touring/adventure bikes, new riders via training programs, lifestyle-oriented fans, and select fleet/police customers
ChatGPT (with browsing)
What ChatGPT says about Harley-Davidson:
Harley-Davidson is an American motorcycle manufacturer and lifestyle brand that sells heavyweight motorcycles, parts & accessories, riding gear, community memberships, museum experiences, and offers financing via Harley‑Davidson Financial Services.
Target audience:
Motorcycle riders and enthusiasts—from new riders taking training to experienced touring/cruiser riders—seeking premium, customizable bikes and the Harley‑Davidson community/lifestyle.
Google Gemini Analysis
Comparison of responses with and without web browsing enabled
Google Gemini
What Google Gemini says about Harley-Davidson:
Harley-Davidson is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin. It is one of the world's largest motorcycle manufacturers and an iconic brand known for its heavy cruiser motorcycles.
Target audience:
Motorcycle enthusiasts, riders seeking a classic American cruiser style, individuals interested in a strong brand community, and those looking for powerful, customizable motorcycles.
Google Gemini (with browsing)
What Google Gemini says about Harley-Davidson:
Harley-Davidson, Inc. is an American motorcycle manufacturer founded in 1903. It designs, manufactures, and sells heavyweight cruiser and touring motorcycles, along with a complete line of motorcycle parts, accessories, general merchandise, riding gear, and apparel.
Target audience:
Motorcycle enthusiasts, riders seeking freedom and adventure, individuals valuing American heritage and craftsmanship, and those interested in a strong riding community.
Perplexity Analysis
Comparison of responses with and without web browsing enabled
Perplexity
What Perplexity says about Harley-Davidson:
Harley-Davidson is an iconic American motorcycle manufacturer founded in 1903, known for producing heavyweight motorcycles that symbolize freedom, adventure, and the open road.
Target audience:
Harley-Davidson targets motorcycle enthusiasts who value classic American design, freedom of the open road, and a strong community culture; including individual riders, motorcycle clubs, and lifestyle-oriented customers.
Perplexity (with browsing)
What Perplexity says about Harley-Davidson:
Harley-Davidson is an iconic American motorcycle manufacturer founded in 1903, known for producing powerful, durable motorcycles and fostering a global community of riders. The brand is synonymous with freedom, adventure, and the open road.
Target audience:
Motorcycle enthusiasts, adventure seekers, and individuals seeking a lifestyle brand associated with freedom and American heritage.
Claude Analysis
Comparison of responses with and without web browsing enabled
Claude
What Claude says about Harley-Davidson:
Harley-Davidson is an iconic American motorcycle manufacturer known for producing heavyweight motorcycles, motorcycle parts, accessories, and apparel. Founded in 1903, the company is famous for its distinctive V-twin engine motorcycles and strong brand culture.
Target audience:
Motorcycle enthusiasts, riders seeking premium touring and cruising motorcycles, brand loyalists who value American heritage and craftsmanship, and lifestyle consumers interested in the Harley-Davidson culture and community
Claude (with browsing)
What Claude says about Harley-Davidson:
Harley-Davidson is an iconic American motorcycle manufacturer founded in 1903, known for producing heavyweight cruiser and touring motorcycles with distinctive V-twin engines and classic styling
Target audience:
Motorcycle enthusiasts, touring riders, cruiser bike lovers, and individuals seeking premium American-made motorcycles as lifestyle statements or recreational vehicles
AI Visibility Metrics
Technical Analysis
Comprehensive analysis of your website's technical foundation for AI optimization.