AI VISIBILITY REPORT
How progressive.com appears in AI
Compare visibility across conversational AI platforms, and benchmark performance against competitors.
Executive Summary
Comprehensive analysis of Progressive's visibility across AI platforms and conversational search.
Your Brand Snapshot
Here's what we found about your brand from your website.
Progressive
Company Name
Progressive Insurance
Tagline
Better insurance starts here
Pricing Model
Sales-led (1 sales CTAs found)
Category
Insurance Company
Target Audience
Individuals and families seeking insurance coverage
Key Features
- Customized auto insurance
- Bundling options for savings
- Claims support
- Motorcycle insurance
- RV insurance
Problems Solved
- Need for customized insurance coverage
- Understanding complex insurance options
- Desire for reliable claims service
Differentiators
- Trusted since 1937
- Wide range of insurance products
- High customer satisfaction
Identified Competitors
AI Visibility Performance
Key metrics showing how your brand appears and performs across AI platforms and conversational search.
AI Platform Analysis
See how different AI platforms describe your brand and identify consistency gaps.
ChatGPT Analysis
Comparison of responses with and without web browsing enabled
ChatGPT
What ChatGPT says about Progressive:
A leading U.S. property-casualty insurer best known for auto insurance, offering personal and commercial coverage sold directly online, by phone, and through agents.
Target audience:
Individuals, families, and small businesses needing auto, property, and commercial vehicle insurance.
ChatGPT (with browsing)
What ChatGPT says about Progressive:
Progressive Insurance (The Progressive Corporation, NYSE: PGR) is a U.S. property‑casualty insurer best known as the #2 personal auto carrier, also offering home, renters, motorcycle, boat/RV, and small‑business/commercial auto insurance, sold online, by phone, via mobile app, or through independent agents.
Target audience:
U.S. consumers and small businesses needing auto, property, and commercial insurance coverage (personal drivers, homeowners/renters, motorcyclists/boaters/RV owners, and businesses with commercial vehicles or basic liability/property needs).
Google Gemini Analysis
Comparison of responses with and without web browsing enabled
Google Gemini
What Google Gemini says about Progressive:
Progressive Insurance is one of the largest auto insurers and a leading provider of various types of insurance in the United States, offering coverage for vehicles, homes, boats, motorcycles, and more.
Target audience:
It is for individuals, families, and businesses seeking insurance coverage to protect their assets, manage risks, and ensure financial security.
Google Gemini (with browsing)
What Google Gemini says about Progressive:
Progressive Insurance is a leading American insurance company providing various types of personal and commercial insurance products.
Target audience:
Individuals, families, and businesses seeking coverage for vehicles (cars, motorcycles, RVs, boats), homes, renters, and other assets, as well as general liability and commercial auto insurance.
Perplexity Analysis
Comparison of responses with and without web browsing enabled
Perplexity
What Perplexity says about Progressive:
Progressive Insurance is a leading U.S. insurance company specializing in personal and commercial vehicle insurance, including auto, motorcycle, RV, boat, and commercial auto coverage, offered both directly and through independent agents.
Target audience:
Individual vehicle owners, including private passenger car drivers, motorcycle riders, RV owners, boat owners, and small to medium-sized business owners requiring commercial auto insurance and other liability coverages.
Perplexity (with browsing)
What Perplexity says about Progressive:
Progressive Insurance is a leading U.S. insurance company offering a wide range of insurance products including auto, motorcycle, RV, boat, home, and life insurance, known for innovation and customer service since 1937.
Target audience:
Individual consumers and commercial customers in the United States seeking personal and commercial insurance coverage, particularly drivers of various vehicle types and homeowners.
Claude Analysis
Comparison of responses with and without web browsing enabled
Claude
What Claude says about Progressive:
Progressive Insurance is a major American auto insurance company that provides various types of insurance coverage including car, home, renters, and commercial insurance. They are known for their direct-to-consumer model and competitive pricing.
Target audience:
Car owners, homeowners, renters, and businesses seeking affordable insurance coverage. Particularly appeals to price-conscious consumers and those who prefer online or phone-based insurance shopping.
Claude (with browsing)
What Claude says about Progressive:
Progressive Insurance is one of the largest auto insurance companies in the United States, offering car insurance, home insurance, commercial insurance, and other insurance products. They are known for their direct-to-consumer model, innovative technology, and popular advertising campaigns featuring Flo the spokesperson.
Target audience:
Individual consumers seeking auto insurance, homeowners needing property insurance, small business owners requiring commercial coverage, motorcycle and RV owners, and price-conscious customers who want to compare quotes online
AI Visibility Metrics
Technical Analysis
Comprehensive analysis of your website's technical foundation for AI optimization.