Spyglasses Blog

Demonstrating the ROI of PR means more than just tracking share of voice in prompts.

Jim Wrubel

1/12/2026

What if you built an SEO article for a long-tail keyword with 33 Rank Difficulty, and nobody came?

Jim Wrubel

1/12/2026

ChatGPT gets 3.2B visits monthly with 89% never clicking through. Your $100K website redesign optimizes for customers who aren't coming. Here's where they actually are.

Jim Wrubel

1/12/2026

Thinking about signing up for a prompt tracker for AI SEO? May as well throw money into a pit. Do this instead.

Jim Wrubel

1/11/2026

Google's AI Mode has rolled out to all US users and now counts in Search Console data. But the most important metric—how often AI mentions your business without sending clicks—remains invisible.

Jim Wrubel

1/10/2026

11 essential questions to ask yourself to measure if your AI SEO strategy is actually effective.

Jim Wrubel

1/9/2026

What to look for in an AI Visibility Tracking platform for your agency in 2025.

Jim Wrubel

1/8/2026

Traditional conversion metrics miss a huge part of your sales funnel. Learn how AI conversion rates help you optimize for the future of customer discovery.

Jim Wrubel

1/7/2026

With AI models increasingly crawling the web for training data, website owners face a critical decision. Learn when to block AI crawlers and when to welcome them.

Jim Wrubel

1/6/2026

Does adding an LLMs.txt to your site actually do anything? See what our data shows.

Jim Wrubel

1/5/2026

How to Monitor Brand Mentions in ChatGPT, Google AI Overviews, Claude & Perplexity.

Jim Wrubel

1/4/2026