AI visibility platform
White-labeled AI visibility for PR firms and marketing agencies.
Spyglasses tracks how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews describe your brand, scores what your earned media is worth to AI, and fixes the pages AI reads. It's the proof layer for your AEO, GEO, and PR work.
Share of voice · tracked competitors
- 1SummitGear38.2%
- 2Acme Outdoor Co.You31.4%
- 3TrailForge24.6%
- 4Peakline19.3%
AI traffic · last 7 days
AI agent visits
93418.2%improved
Clickthroughs from AI
2619.4%improved
- tracked daily: ChatGPT, Gemini, Claude, Perplexity, AI Overviews
- 5 platforms
- board KPIs, backing metrics, raw data via MCP
- 3 metric tiers
- web, PDF, and PPTX reports in your brand
- White-labeled
- single brand to full agency practice
- From $29/mo
The problem
Most tools hand you a number and wish you luck
AI answers change between sessions, users, and days. Metrics built on those answers wobble. More prompts smooth the wobble; they don't tell you what to do next. The answers are noisy, but the pipeline that feeds them isn't. That's where Spyglasses works.
How it works
Your prompts show you the pipeline
Every prompt you track fans out into web searches. AI ranks the results, reads the pages, and scores what it read. Your content survives each stage or falls out of one, and every stage is measurable.
Query fan-out
6 in · 5 out
Search ranking
5 in · 4 out
Content read
4 in · 3 out
Relevance scored
3 in · 2 out
- /guides/tent-buying-guideCited
- /compare/ridgeline-vs-bastion
- /blog/winter-camping-tips
- /products/ridgeline-2Cited
- /faq/tent-care
- /press/2026-gear-awards
/compare/ridgeline-vs-bastion · Outscored by a fresher comparison
/blog/winter-camping-tips · Thin extractable copy
The platform
Track it. Score it. Move it.
Track
Know where you stand, every day, across every platform.
Score
Know what your media is worth to AI before you pitch or pay.
Optimize
Move the numbers by fixing what AI actually reads.
Daily prompt tracking
Numbers you can share. Data you can defend.
Every tracked prompt runs daily. Top-line KPIs for the board, backing metrics for the skeptics, and raw data through MCP for the analysts.
Share of goal influence
42.3%5.1%improved
- Gear review roundups24 citations · 18.5%
- /guides/* page group19 citations · 14.6%
- Jul 20 · ChatGPT · “best 4-season tents for alpine conditions” → outdoorgearlab.com/tent-roundup
Want it done, not just doable? Fractional support, agentic commerce, and AI-focused rewriting.
Explore services →What our customers are saying
Marketing leaders and PR professionals are using Spyglasses to uncover AI visibility insights they can't get anywhere else.
“Spyglasses gives us almost too much information on our clients AI visibility.”
“Spyglasses does for AEO what Semrush has done for traditional SEO; it gives us the insights we need to actually compete. Where other tools just tell us where we stand, Spyglasses shows us exactly what to fix and gives us the actual fan-out queries to guide our content strategy.”
“Spyglasses AI Visibility Reports make it very easy to show a leadership team, in one snapshot, where their brand is currently showing up in AI search and where it is completely absent. That visual has been a helpful conversation starter in new-business meetings and in ongoing strategy reviews because it turns a vague 'AI opportunity' into specific gaps we can prioritize and fix.”
“As an in-house PR professional, I was struggling to connect the dots: how earned media directly impacts AI visibility that drives business results. Spyglasses gave me an easily digestible report full of intel that I could share with our data driven team. For digital comms peers looking to gain visibility and actionable recommendations's to justify their budget, this gives you the numbers to make the case.”
“Spyglasses is delivering incredible insights into how well our GEO and AEO efforts are performing. It showed me where the gaps in my positioning are and the exact questions my content must answer to keep my brand relevant.”
“Once I understood that AI doesn't just "know" things. It searches, retrieves, and scores content just like a traditional algorithm. Everything clicked. Spyglasses is built around that process. It shows you where your content falls out of the AI pipeline and what to fix. That's a fundamentally different tool than anything else I've used.”
“Spyglasses gives us almost too much information on our clients AI visibility.”
“Spyglasses does for AEO what Semrush has done for traditional SEO; it gives us the insights we need to actually compete. Where other tools just tell us where we stand, Spyglasses shows us exactly what to fix and gives us the actual fan-out queries to guide our content strategy.”
“Spyglasses AI Visibility Reports make it very easy to show a leadership team, in one snapshot, where their brand is currently showing up in AI search and where it is completely absent. That visual has been a helpful conversation starter in new-business meetings and in ongoing strategy reviews because it turns a vague 'AI opportunity' into specific gaps we can prioritize and fix.”
“As an in-house PR professional, I was struggling to connect the dots: how earned media directly impacts AI visibility that drives business results. Spyglasses gave me an easily digestible report full of intel that I could share with our data driven team. For digital comms peers looking to gain visibility and actionable recommendations's to justify their budget, this gives you the numbers to make the case.”
“Spyglasses is delivering incredible insights into how well our GEO and AEO efforts are performing. It showed me where the gaps in my positioning are and the exact questions my content must answer to keep my brand relevant.”
“Once I understood that AI doesn't just "know" things. It searches, retrieves, and scores content just like a traditional algorithm. Everything clicked. Spyglasses is built around that process. It shows you where your content falls out of the AI pipeline and what to fix. That's a fundamentally different tool than anything else I've used.”
“Spyglasses gives us almost too much information on our clients AI visibility.”
“Spyglasses AI Visibility Reports make it very easy to show a leadership team, in one snapshot, where their brand is currently showing up in AI search and where it is completely absent. That visual has been a helpful conversation starter in new-business meetings and in ongoing strategy reviews because it turns a vague 'AI opportunity' into specific gaps we can prioritize and fix.”
“Spyglasses does for AEO what Semrush has done for traditional SEO; it gives us the insights we need to actually compete. Where other tools just tell us where we stand, Spyglasses shows us exactly what to fix and gives us the actual fan-out queries to guide our content strategy.”
“As an in-house PR professional, I was struggling to connect the dots: how earned media directly impacts AI visibility that drives business results. Spyglasses gave me an easily digestible report full of intel that I could share with our data driven team. For digital comms peers looking to gain visibility and actionable recommendations's to justify their budget, this gives you the numbers to make the case.”
“Spyglasses is delivering incredible insights into how well our GEO and AEO efforts are performing. It showed me where the gaps in my positioning are and the exact questions my content must answer to keep my brand relevant.”
“Once I understood that AI doesn't just "know" things. It searches, retrieves, and scores content just like a traditional algorithm. Everything clicked. Spyglasses is built around that process. It shows you where your content falls out of the AI pipeline and what to fix. That's a fundamentally different tool than anything else I've used.”
See what AI says about you today.
Run a free visibility preview. No install, no call, just a domain name.
Frequently asked questions
Everything you need to know about Spyglasses.
What is Spyglasses?
Spyglasses is a white-labeled AI visibility platform for PR firms and marketing agencies. It helps you measure how AI search represents your clients' brands, prove the impact of your earned media and content work, and deliver client-ready reports and presentations.
How is Spyglasses different from other AI visibility tools?
Most AI visibility tools track prompt mentions and stop there. Spyglasses focuses on the deterministic parts of the AI citation pipeline that you can actually influence: search rankings, technical signals, content quality, and publisher authority. The result is actionable intelligence, not just dashboards.
How does Spyglasses help PR firms?
Spyglasses shows PR firms which media placements deliver the most value in AI search. The AI Placement Value Score quantifies each placement's impact on AI citations. Citation Intelligence reveals which publishers influence AI responses. PR Projects track when placements become AI citations over time.
How does Spyglasses help marketing agencies?
Spyglasses gives marketing agencies the tools to build an AEO/GEO practice. The AI Mention Pipeline Optimizer shows where content ranks in the AI pipeline and where it falls out. Grounding Search Rankings reveal the queries AI uses to find content. All exports are white-labeled for client delivery.
What does the AI Visibility Report do?
The AI Visibility Report audits how ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini describe a brand. It compares AI responses to actual website messaging, scores brand consistency, highlights gaps and misstatements, and provides specific recommendations. Use it to prospect new clients or benchmark existing ones.
How does AI Traffic Analytics work?
AI Traffic Analytics detects when AI assistants and crawlers visit your clients' pages in real time using server-side detection. It tracks which AI platform visited, which pages they accessed, citation patterns over time, and AI-referred human traffic. No client-side JavaScript required.
Which AI platforms does Spyglasses track?
Spyglasses tracks ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Microsoft Copilot, and over 600 other AI crawlers. Traffic is classified by platform and intent. Clickthroughs from Google AI Overviews and AI Mode are tracked separately.
Are reports and exports white-labeled?
Yes. Agency and Enterprise plans include white-labeled reports, presentations, and shareable web pages. You can deliver AI visibility insights to clients under your own brand. Brand plan users get standard Spyglasses-branded exports.
How do I get started?
Run a free AI Visibility Report to see how AI represents any brand. No signup required. When you're ready to measure the full impact of your AI visibility work, sign up for a free trial to access the complete suite of tools, including citation tracking, pipeline optimization, and client-ready reporting.
What does Spyglasses cost?
Brand plans start at $29/mo for single properties with 25 tracked prompts. Agency Core plans start at $199/mo with white-labeled exports, multiple properties, and 250 tracked prompts. We also have a credit-based pay-as-you-go plan with no subscription needed, starting at $15.