Creating a Google Analytics Audience for AI Traffic

To properly segment AI traffic in your Google Analytics 4 property, you'll need to create a custom audience. This will allow you to:

• Analyze AI traffic separately from human visitors
• Compare bot behavior with human behavior
• Create reports that include or exclude AI traffic as needed

Follow these steps to create an audience for AI traffic:

1. Open Google Analytics
   Go to Google Analytics and sign in.
   Click the Admin icon in the lower left corner.

2. Navigate to Audiences
   Under the Data Display column, click Audiences.

3. Create a New Audience
   Click New audience, then select Create a custom audience. Give your audience a descriptive name, such as "AI Visitors".

4. Define Audience Conditions
   Click Add new condition. In the dimension dropdown, search for and select Source. Set the operator to exactly matches. Enter AI Visit as the value.

   This will capture all the AI traffic that our system sends to your GA4 property.

5. Optional: Refine Your Audience
   For more specific audiences, you can add additional conditions:

   • To segment by specific AI types, add a condition where Campaign term exactly matches the bot name (e.g., "ChatGPT User")
   • To segment by AI provider, add a condition where Campaign exactly matches the company name (e.g., "OpenAI")
   • To segment by AI category, add a condition where Campaign content exactly matches the subcategory (e.g., "AI Assistant")

6. Save Your Audience
   Click Save to create your audience.

   Note: It may take 24-48 hours for your audience to start populating with data.

7. Using Your Audience
   Once created, you can:

   • View audience-specific reports by selecting your audience from the audience dropdown in any report
   • Create comparisons between your AI audience and other segments
   • Exclude AI traffic from reports by creating a comparison that excludes this audience

   

Important Notes:

• Spyglasses automatically sets source = "AI Visit" and medium = "ai-agent" for all AI traffic
• The bot name is sent as campaign term (e.g., "ChatGPT User")
• The company name is sent as campaign (e.g., "OpenAI")
• The AI subcategory is sent as campaign content (e.g., "AI Assistant")

Next Steps:

• Consider creating multiple audiences for different types of AI traffic
• Set up custom reports that compare human vs. AI behavior
• Create dashboard cards that focus on AI traffic patterns