Score · Citation Intelligence
Citation Intelligence: every source AI uses when it talks about your market.
Citation Intelligence is Spyglasses' map of AI's source layer. It classifies every citation behind the answers ChatGPT, Gemini, Claude, and Perplexity give about your market: which pages were credited, which were read but never mentioned, and which publishers AI actually trusts.
switchbacktravel.example/best-tents-2026
Names the brand in its comparison table; AI read it in 9 answers and never credited it once.
gearjunkie.example/4-season-guide
Cited inline 6 times, but only to back a competitor's claim.
- classified by brand relevance, every day
- Every citation
- pages AI reads but never credits
- Hidden media
- watch attributed share climb as you work
- 4-week mix
- publisher value scores on every source
- AIPVS
The source layer
Answers are built on sources you can see
Every AI answer sits on retrieved pages. Spyglasses collects them all: cited inline, evaluated but unused, or surfaced in search and dropped. That's the layer where the answer was decided.
Classification
Every citation, sorted by what it did for you
Attributed: the answer credited you. Content mention: the page names you but the answer didn't. Unrelated: the source served someone else's story. One dimension for brand relevance, another for how far the page got in the pipeline.
Publisher intelligence
Which publishers does AI actually trust?
Every source carries its AI Placement Value Score, so you can rank the publishers that shape your market and pitch the ones that matter.
- OutdoorGearLabcited 24× this month87
- Switchback Travelcited 17× this month81
- Trade press (SNEWS)cited 6× this month64
- Niche forumscited 11× this month42
Score any publisher before you pitch it.
AI Placement Value Score →Author data rides along: see whose writing AI trusts in your category.
For PR & Comms →Find the credit you're missing.
Connect a property and see your source layer within a day.
Citation Intelligence FAQ
Common questions about AI citations and hidden earned media.
What counts as a citation?
Any source an AI platform used while answering a tracked prompt: cited inline in the answer, evaluated during composition, or surfaced in the search step. Each is labeled so you know how far it got.
What's the difference between a content mention and an attributed citation?
Attributed means the answer credited your brand. A content mention means the cited page names you, but the answer never did; that's hidden earned media.
How do I act on a hidden mention?
Start with the publisher: the page already mentions you and AI already trusts it. A stronger placement, updated copy, or outreach to that outlet usually converts reading into crediting.
Can I see which publishers influence AI in my category?
Yes. Every source is scored with AIPVS and ranked, and you can turn a publisher that's working into a tracked goal in one click.
Does this update daily?
Yes. Classification runs with the daily tracking, and the mix updates as new citations arrive.