Free Tool

AI Visibility Prompt Generator

Generate tailored prompts that real buyers use when asking AI assistants about solutions in your category. Powered by proven marketing frameworks and your brand snapshot.

Free. No account required. We'll analyze your brand and generate prompts in under 90 seconds.

The prompts buyers actually use to find you

AI visibility begins with the questions real buyers type into ChatGPT, Claude, and Perplexity — not the keywords they'd enter in Google. This generator builds those prompts from proven demand frameworks: Category Entry Points (the Ehrenberg-Bass triggers that pull buyers into your category), Jobs to Be Done (the functional, emotional, and social outcomes they're after), the Buyer's Journey (awareness through decision), Stakeholder Perspectives, and Brand Prompts about you by name.

Each framework surfaces a different slice of intent, and together they map how a category is actually discovered in AI answers. Grounded in a crawl-built snapshot of your brand, the generated prompts become the tracking set you measure against — the same prompts an AI visibility platform runs on a schedule to show where you appear and where competitors win.

Key takeaways
  • Buyers query AI in natural language and jobs, not keywords — visibility starts from the questions, not the terms.
  • Category Entry Points, Jobs to Be Done, and the Buyer's Journey each expose a different layer of buying intent.
  • Prompts are grounded in a brand snapshot crawled from your site, so they reflect your actual category and audience.
  • The generated set doubles as your tracking list — the prompts a platform reruns to measure AI share of voice over time.

How It Works

1

Enter Your Domain

We crawl your website and build an AI-powered brand snapshot that captures your category, audience, differentiators, and more.

2

Select Frameworks

Choose from six proven marketing frameworks: Category Entry Points, Jobs to Be Done, Buyer's Journey, Stakeholder Perspectives, Brand Prompts, or standard AI visibility prompts.

3

Get Your Prompts

Receive up to 60 tailored prompts that mirror how real buyers search for solutions like yours. Export as CSV or copy to clipboard.

Five Frameworks, One Generator

Each framework generates prompts from a different angle, giving you multiple ways to test your AI visibility against how buyers discover solutions in your space.

Category Entry Points

Based on the Ehrenberg-Bass Institute research. Identifies the triggers, cues, and occasions that cause buyers to enter your category — before they think about any brand.

"We just switched to remote work — what collaboration tools should we look into?"

Jobs to Be Done

Frames prompts around the functional, emotional, and social jobs buyers are trying to accomplish — outcomes over features.

"How can I send invoices faster without switching accounting systems?"

Buyer's Journey

Generates prompts spanning Awareness, Consideration, and Decision stages — from problem discovery to final vendor selection.

"What are the different approaches to managing customer feedback at scale?"

Stakeholder Perspectives

Infers 3-5 stakeholders involved in your purchase decision and generates queries from each perspective (CTO, CFO, end user, etc.).

"What's the total cost of ownership for an enterprise CRM platform?"

Standard AI Visibility

Classic buyer-intent prompts covering category best, use case, budget, comparison, segment, and location-based queries.

"What are the best project management solutions for remote teams?"

Put These Prompts to Work

Sign up for a free Spyglasses account to use these prompts in a project. We'll run them against ChatGPT, Google AI Overviews, and Gemini on a schedule, so you can measure and grow your brand's AI visibility over time.

Sign Up to Use These in a ProjectSee Pricing

Frequently Asked Questions

What is an AI visibility prompt?

An AI visibility prompt is a search query that potential customers might type into AI assistants like ChatGPT, Claude, or Perplexity when researching solutions in your category. By understanding these prompts, you can optimize your content to appear in AI-generated responses.

What frameworks does the prompt generator use?

The generator uses six proven frameworks: Standard AI Visibility (buyer intent patterns), Category Entry Points (buying triggers and cues), Jobs to Be Done (functional, emotional, and social jobs), Buyer's Journey (awareness, consideration, decision stages), Stakeholder Perspectives (different decision-maker viewpoints), and Brand Prompts (questions people ask about your brand by name).

How many prompts does it generate?

Up to 10 prompts per framework. With all six frameworks selected, you can receive up to 60 unique AI visibility prompts tailored to your brand.

Do I need an account?

No. The prompt generator is completely free and requires no signup. You can export your prompts as CSV or copy them to your clipboard.

How does it understand my brand?

We crawl up to five pages from your website and use AI to build a brand snapshot — extracting your category, target audience, problems solved, differentiators, pricing model, and more. This snapshot powers all the generated prompts.

Generate prompts here, then track them daily with the full platform.

Daily Prompt Tracking →